The programme, launched by former President Pranab Mukherjee, subsequently followed with the release of the official "BeatPlasticPollution" song, "Tik Tik", ideated by the Foundations Asif Bhamla with Neeraj Roy (of Hungama). First held in 1974, it has been a flagship campaign for raising awareness on emerging environmental issues. An awareness generating video featuring RJ Archana was unveiled then to create awareness on various measures to be taken to combat plastic pollution. All this arrives as a reminder of the initiative taken by the Maharashtra government in providing a notification on March 23 this year, banning various forms of plastic.Versova beach in Mumbai was selected to drive the campaign, operating under the banner of Beat Plastic Pollution by the United Nations and the Indian Government, with media support from Radio City, kick starting the clean-up drive on May 27, and culminating on June 5. I can vividly recall the Doordarshan broadcast commencing with Dire Straits being on stage with Sting wearing a kurta, together singing "Money For Nothing" from the bands just released album then, "Brothers In Arms". Similarly, a Mumbai-based NGO, Bhamla Foundation, through its environment initiatives, also worked towards curbing the plastic menace, keeping in line with the UNO initiative of "Beat Plastic Pollution".While the government decided to lift the plastic ban on small PET and PETE bottles with a capacity of less than half litre, it made installation of vending and crushing machines mandatory at starred hotels, malls, tourist places, and public places across the State.The writer has automotive plastic molding been part of media and entertainment business for over 23 years. Every year, the UN chooses one country to be a global host to spread environmental awareness and, this year, the privilege fell on India. The launch event was hosted by RJ Archana, with participation from UN environment chief Erik Solhiem, along with actors Diya Mirza and Pooja Bhatt..One of them was certainly "The Concert For Bangladesh", the name provided to two benefit concerts, organised by former Beatle George Harrison along with sitar maestro Ravi Shankar at New York Citys Madison Square Garden on August 1, 1971.While "The Concert For Bangladesh" is no doubt recognised as a highly influential humanitarian aidproject, the next notable event that I can immediatelyreminisce is "Live Aid", a dual-venue benefit concert held simultaneously in London and in Philadelphia on July 13, 1985, organised by musician Bob Geldof to raise funds for those suffering from famine in Ethiopia
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